Variety in Art: Definition and Examples
Table Of Content
One of the simplest ways to create variety in an artwork is by using different colours. Use different shades, tints, and tones of a single colour and combine multiple colours in unique ways to create a vivid and diverse compositions. If you use warm and cool colours in the same piece, they will stand out against each other. Positive space is the area that the subject of the composition occupies. If you go back to da Vinci’s portrait above, you’ll see that the woman occupies a lot of the portrait’s positive space.
What are principles of design?
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The viewer’s eye should be drawn to the most important element first. These sit atop the throne at the top of the hierarchy, with the elements laid out below ranked in order of importance. But in design, it refers to the path a viewer’s eye takes when they look over a composition.
Pattern
We see the whole formed by the dotted lines first, before perceiving the separate dotted lines in each of the images. The subtractive mix of colours in paint and print produces the CMYK colour system. The additive mix of colours on digital screens produces the RGB colour system. In paint, colours mix subtractively because the pigments in paints absorb light. When different pigments are mixed together, the mixture absorbs a wider range of light, resulting in a darker colour. A subtractive mix of cyan, magenta and yellow will result in a black colour.
Repetition
To have a perfect emphasis on your design you need to have a clear understanding of what’s important in your composition. Otherwise, your design will be unbalanced and messy, and as a result, it won’t be able to fulfill its purpose. Say, you’re working with text, and have chosen more than two or three typefaces and fonts, the entire composition will look all over the place. Your target audience won’t be able to concentrate on the information, and the whole design will turn out to be confusing. The principles of design aren’t intended to stop you in your creative process and to adhere. They are defined to ensure that whatever you do meets the standards of what brand communication should be.
Variety Principle of Design
As long as you can create contrast, either with elements or color, you’ll be creating emphasis. As we mentioned earlier, the design principle variety remains one of the most straightforward design principles. That is why we have taken the time to provide you with all the tips you need to effectively apply the design principle without hassle. There are many places where you can get these design templates from, and if you want one, look no further than the illustAC library of templates that are designed by professionals.
Conceptual Unity
It creates a sense of movement for the viewer by repeating patterns, phrases, and shapes. Some designs use guidelines to create a path users can follow to take in information sequentially, just as the content creator has planned. Or is everything concentrated on one corner of the design, leaving the other end vacant with ample negative space? Balance the elements within your designs to give them a pleasing appearance. Remember that the average human brain can call out a lack of visual balance.
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At the same time, you want images only to take up real estate on your designs if you have a simple point to make. The nature of design is such that each artist has the freedom of expression. Unlike fine art, commercial artists who work on brands and design firms must follow these guidelines and understand its terms, as they set a standard for correctness. White space doesn’t necessarily have to be completely white or free of pattern.
With the right tools and principles, your design will be ready to melt hearts. White space, or negative space, gives your composition room to breathe and helps certain elements stand out. And most of the time, it makes your work more successful by highlighting the important information and your main design element.
Emphasis
If those elements were further from each other than they are, the report would be harder to read. As the image above illustrates, even though both sets of shapes aren’t all the same, moving them closer together (or further apart) tells the reader they’re related. The contrasting color scheme of this corporate annual report creates rhythm. Odd-numbered pages feature one color scheme, while even-numbered pages feature another.
The darkness of the trees and shadows on the tractor emphasize a dark and mysterious atmosphere. If you've ever used Instagram to enhance an image, you'll have seen the highlight and shadow options. These allow you to brighten or darken certain areas of an image to add more character. This image of a robot would tell a completely different story if the colors were different. It can transform a circle into a sphere or a square into a cube.
Implementing them purposefully is key to creating visually appealing, functional designs. Unity is a sense of oneness (a cohesion or agreement) found in the artwork. This is a sense that all the parts fit together visually; that the whole artwork is greater than the forms or any other parts of the work. By using scale to make an element larger than others appearing with it, you can emphasise that element. Not only can you make an element stand out this way—you can also use scale to create a sense of depth (since nearer objects appear larger to the human eye).
Moreover, a well-established hierarchy creates a visual flow that leads the viewer’s eye through the design in the exact same order the designer meant to. A good hierarchy doesn’t require additional cues like arrows to guide the attention. For example, by diversifying the size of text and images, you make larger objects more prominent, and smaller objects – less important.
In the example below, movement is created by the slightly curved lines and the overlapping colors. Both effects enhance the movement because the lines are unstable and the gradient blurs the lines instead of being static. Absolutely, excessive diversity could risk the creation becoming bewildering or overwhelming for observers.
The elements of visual design make up the fundamental building blocks of a product. Learning how to achieve unity, gestalt, hierarchy, balance, contrast, scale, dominance, and similarity will be extremely useful as you work in visual design. As mentioned earlier, variety is not the only type of design principle that you should know. There are many other design principles that designers frequently apply in their design.
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